What is a corporate video

When I started Amerigo Film more than ten years ago, I didn’t really know what a corporate video was. I just knew I wanted to tell stories. Back then, when I tried to explain to my friends that I was making short videos, they’d look at me and say, “You were a software engineer… and now, what exactly do you do?” It wasn’t easy to explain. But today, it’s simple: a corporate video is a short film—a few minutes long—that captures the heart of a company and shares it with the world.

Wikipedia calls it “non-advertisement-based video content created for and commissioned by a business or organization.”I agree, except for the “non-advertisement” part. Because every story we tell says something—it sells an idea, a feeling, a belief. Corporate videos don’t replace commercials; they enrich them. They add depth, tone, and emotion. They connect the message to the people behind it.

These days, anyone can make a video. The tool is already in your hand—your phone. But the difference lies in how you use it. Have you ever noticed how some commercials stay with you? The song, the light, the small detail that suddenly brings back a memory? Those moments are crafted—with intention, rhythm, and care. That’s what transforms a simple message into something that moves people.

A professional commercial can cost millions. A great corporate video can achieve real impact for a fraction of that. That’s why more and more companies invest in storytelling through film—because it works. It’s the most direct, emotional, and human way to communicate. And sharing it has never been easier. YouTube, Instagram, LinkedIn, Facebook, X—they’re all just a click away.

So my advice is simple: invest in quality. Make something that represents you. People feel the difference.

There are many agencies that make corporate videos, but most of them come from the world of advertising. At Amerigo Film, it’s different. This is all we do. We focus on stories that move, inspire, and stay with you long after the video ends.

by Lu!